Your First 100 Million Manual

Jim Koch

I had no ambition to make a fortune. Mere money-making has never been my goal, I had an ambition to build. - John D. Rockefeller

Before starting the Boston Beer Company which brews the popular Sam Adams lager, Jim Koch worked for the well-known Boston Consulting Group.

Since then, the company has grown to over $900 million in revenues and captured 1% of the domestic beer market.

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