Your First 100 Million Manual

Donald Trump

Fred Trump Taught His Son the Essentials of Showboating Self-Promotion

The NYT takes a long look at how Donald Trump became a billionaire in part by using the self-promotion tricks taught to him by his father Father. It's not the standard hit piece one has come to expect from the paper.

The throngs of New Yorkers who poured into Coney Island on a sweltering Sunday in July 1939 — shuffling past the rides, hot dog stands and freak shows — confronted one last spectacle blaring just beyond the surf.

At 65 feet and outfitted with enormous Trump signs, the yacht called the Trump Show Boat was hard to miss. And that was the point.

Its loudspeakers blasted recordings of “The Star-Spangled Banner” and “God Bless America” over and over, compelling many sunbathers, reluctant to be seen as unpatriotic, to stand and salute each time. When the boat floated swordfish-shaped balloons — redeemable for $25 or $250 toward a new Trump Home — toward the shore, bathers nearly rioted as they raced to snatch them up.

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