Your First 100 Million Manual

David Geffen

“When You’re Hot, You’re Hot”

David Geffen’s story is the classic entrepreneur journey from mailroom to millions – literally. Determined to get a job at the William Morris Agency, the largest talent agency in the world, 21-year-old Geffen started with a job in the mailroom. On his first day in 1964, he arrived in suit and tie to sort the mail, and began to diligently study the company structure and communications through the mail he was sorting. Hearing that Nat Leftkowitz, the head of Morris’ New York office, came to work on Saturdays, Geffen began to do the same, eventually introducing himself after an ‘accidental’ meeting at the elevators. Leftkowitz invited Geffen for a sandwich, and then took him under his wing, mentoring him, introducing him to his wife, and inviting him to dinner at their apartment. Geffen’s mailroom colleagues were stunned at the speed with which Geffen had moved.

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